Marketing, Marketing and Advertising
I'm Rich Mackey: marketer • ad geek • premature adopter • photographer • mac addict • partner • homeowner • friend • uncle • writer • twitter-er • blogger • wine lover
Rich Mackey's Bio:
Rich Mackey has more than 15 years of experience managing clients and advertising agencies within the areas of communication strategy, brand strategy & design, promotion and pricing, advertising, retail & big box merchandising, social media & word of mouth, packaging and public relations at the regional and corporate level for both start-up and established retail and franchise-model companies. He's a strategic brand thinker and evangelist with a successful track record of developing the same in team members and target audiences alike.
Rich Mackey has a collaborative & motivational management style with a record of building and retaining highly motivated marketing teams as well as internal and external partner teams. Rich is successful in identifying and implementing opportunities & strategies to build brand and increase sales. However, increased sales doesn't always always mean an increased ROI. Hence, Rich Mackey has honed a skill set that acknowledges both expenditures required to achieve goals and the goals themselves.
Rich Mackey's Experience:
VP Brand Marketing at LPL FinancialFebruary 2011
Responsible for cross-functional corporate advertising encompassing both brand building and lead generation activities.
Sr. Director Consumer Marketing at Cricket CommunicationsMarch 2010 - January 2011
Sr. Director Marketing Communications & Promotions at Cricket CommunicationsJanuary 2008 - March 2010
Job promotion with added responsibility for Marketing Promotion development & management as well as field marketing integration.
Director of Marketing at Cricket CommunicationsSeptember 2005 - January 2008
Account Director at Element 79 PartnersJune 2004 - September 2005
Account Supervisor at Ogilvy & MatherOctober 2000 - June 2004
Sr. Account Executive at Redstone CommunicationsSeptember 1998 - June 2000
Marketing Specialist at Pappas Telecasting Companies - KPTMSeptember 1997 - September 1998
Account Executive at Bass AdvertisingAugust 1995 - September 1997
Rich Mackey's Education:
Morningside College1990 – 1994BA
Rich Mackey's Interests & Activities:
Photography, travel, music, movies, financial markets, viral marketing, cause-related marketing, branding, social media, swimming.