Rich Mackey

Marketing, Marketing and Advertising

I'm Rich Mackey: marketer • ad geek • premature adopter • photographer • mac addict • partner • homeowner • friend • uncle • writer • twitter-er • blogger • wine lover

Rich Mackey's Bio:

Rich Mackey has more than 20 years of experience managing clients and advertising agencies within the areas of communication strategy, brand strategy & design, promotion and pricing, advertising, retail & big box merchandising, social media & word of mouth, packaging and public relations at the regional and corporate level for both start-up and established retail and franchise-model companies. He's a strategic brand thinker and evangelist with a successful track record of developing the same in team members and target audiences alike. Rich Mackey has a collaborative & motivational management style with a record of building and retaining highly motivated marketing teams as well as internal and external partner teams. Rich is successful in identifying and implementing opportunities & strategies to build brand and increase sales. However, increased sales doesn't always always mean an increased ROI. Hence, Rich Mackey has honed a skill set that acknowledges both expenditures required to achieve goals and the goals themselves.

Rich Mackey's Experience:

  • Managing Partner / Strategy at Antidote 71

    January 2016 - Present | Omaha, NE

    Lead for Account Service, Media, Digital & Social Marketing & Business Growth.

  • VP Brand Marketing at LPL Financial

    February 2011 - February 2016

    Responsible for cross-functional corporate advertising encompassing both brand building and lead generation activities.

  • Sr. Director Consumer Marketing at Cricket Communications

    March 2010 - January 2011

  • Sr. Director Marketing Communications & Promotions at Cricket Communications

    January 2008 - March 2010

    Job promotion with added responsibility for Marketing Promotion development & management as well as field marketing integration.

  • Director of Marketing at Cricket Communications

    September 2005 - January 2008

  • Account Director at Element 79 Partners

    June 2004 - September 2005

  • Account Supervisor at Ogilvy & Mather

    October 2000 - June 2004

  • Sr. Account Executive at Redstone Communications

    September 1998 - June 2000

  • Marketing Specialist at Pappas Telecasting Companies - KPTM

    September 1997 - September 1998

  • Account Executive at Bass Advertising

    August 1995 - September 1997

Rich Mackey's Education:

  • Morningside College

    1990 – 1994
    BA

Rich Mackey's Interests & Activities:

Photography, travel, music, movies, financial markets, viral marketing, cause-related marketing, branding, social media, swimming.