Rich Mackey

Marketing, Marketing and Advertising

I'm Rich Mackey: marketer • ad geek • premature adopter • photographer • mac addict • partner • homeowner • friend • uncle • writer • twitter-er • blogger • wine lover

Rich Mackey's Bio:

Rich Mackey has more than 20 years of experience managing clients and advertising agencies within the areas of communication strategy, brand strategy & design, promotion and pricing, advertising, retail & big box merchandising, social media & word of mouth, packaging and public relations at the regional and corporate level for both start-up and established retail and franchise-model companies. He's a strategic brand thinker and evangelist with a successful track record of developing the same in team members and target audiences alike. Rich Mackey has a collaborative & motivational management style with a record of building and retaining highly motivated marketing teams as well as internal and external partner teams. Rich is successful in identifying and implementing opportunities & strategies to build brand and increase sales. However, increased sales doesn't always always mean an increased ROI. Hence, Rich Mackey has honed a skill set that acknowledges both expenditures required to achieve goals and the goals themselves.

Rich Mackey's Experience:

  • Managing Partner / Strategy at Antidote 71

    Lead for Account Service, Media, Digital & Social Marketing & Business Growth.

  • VP Brand Marketing at LPL Financial

    Responsible for cross-functional corporate advertising encompassing both brand building and lead generation activities.

  • Sr. Director Consumer Marketing at Cricket Communications

  • Sr. Director Marketing Communications & Promotions at Cricket Communications

    Job promotion with added responsibility for Marketing Promotion development & management as well as field marketing integration.

  • Director of Marketing at Cricket Communications

  • Account Director at Element 79 Partners

  • Account Supervisor at Ogilvy & Mather

  • Sr. Account Executive at Redstone Communications

  • Marketing Specialist at Pappas Telecasting Companies - KPTM

  • Account Executive at Bass Advertising

Rich Mackey's Education:

  • Morningside College


Rich Mackey's Interests & Activities:

Photography, travel, music, movies, financial markets, viral marketing, cause-related marketing, branding, social media, swimming.